Chapter 288 Strong Competitor
Chapter 288 of "Back To The 80s: President's Doted Wife" opens presenting key developments: Chapter 288: Chapter 288 Strong CompetitorHearing Wang Gang and Zhu Lifenās words, Cheng Suās brows... Read on!
Chapter 288: Chapter 288 Strong CompetitorHearing Wang Gang and Zhu Lifenās words, Cheng Suās brows furrowed and her lips pursed.
She had long anticipated that Friendly would become a formidable competitor for their Joy Soon Loy, but now seeing the sales figures being so close, she couldnāt stay calm inside.
And hearing that Friendly had hired Song Zhenzhen as an advertising spokesperson made her even more restless.
The effect of celebrity advertising was something Cheng Su knew all too well ā how influential it could be. In her previous life, once a celebrity got famous, everything they wore, ate, and used became popular too, and people would buy things just because they were "celebrity recommended"!
And this Song Zhenzhen was a household name in the 1980s too; for Friendly to go to such lengths to compete with Joy Soon Loy, they must have really invested heavily!
"How has the market response been for our Joy Soon Loy?" Cheng Su asked without betraying any emotion. seaŹį“h thŃ NĆ“velĘire.net website on Google to access chapters of novels early and in the highest quality.
"Thanks to government support, our Joy Soon Loy sells quite well in the supply and marketing cooperatives. Iāve done research; customers say our jam has a distinct fragrance that other brands lack. Thatās one of the main reasons our jam sells well. If it were cheaper, Friendly certainly wouldnāt be comparable," Wang Gang said.
Cheng Su shook her head. "We canāt drop our prices. The cost of making strawberry jam is already high. Lowering prices will not only cut into our profit margin, but it will also reduce its distinction. Once thatās gone, weād be even less comparable to the already well-established Friendly."
From her experience in her previous life, Cheng Su knew that while expensive items might not always be the most suitable, they were invariably perceived as better. If an item is pricey, it naturally holds its value, and when faced with a choice between two desirable items, opting for the more expensive one was never wrong.
Joy Soon Loyās premium pricing wasnāt due to its cost, but its fragrance. Werenāt these other jam companies lacking the fruit aroma that Joy Soon Loy had?
This was the so-called secret recipe.
Everyone fell silent.
"Friendly Foods has a wide range of products, and Iāve looked into them. They existed even before the reform and opening up. When Grandpa Xiao Ping pushed for economic reform and opening up, Friendly seized the opportunity and caught a good era for growth, which is why theyāve rapidly developed over the past few years. Other companies have developed only after this and canāt match Friendlyās brand recognition, and our Joy Soon Loy is even less comparable!" Cheng Su spoke slowly, "Now, weāre only focused on jam and can only use our unique fragrance to compete. But this isnāt a long-term strategy. What if Friendly also cracks the formula in the future?"
Research leads to progress, and if Friendly didnāt give up, perhaps one day they would discover the unique aspect of Joy Soon Loy, and our advantage would be completely lost.
"We need to innovate and keep a tight grip on food quality. We also have to build our brand recognition as quickly as possible," Cheng Su pursed her lips, looking at everyone, "Right now, you are just doing sales promotion, which is a way to advertise for our Joy Soon Loy. But itās not enough, at least not for now. Our Joy Soon Loy needs a bigger platform to showcase."
The group exchanged glances, finding Cheng Suās words too profound. They were all new to this field, and not quite clear and knowledgeable about planning and advertising.
Cheng Su saw their difficulty and knew she was being demanding, so she smiled and said, "No worries, weāll take it slowly. The fact that Wang Gang and Zhu Lifen came up with market research is progress. I hope everyone will learn from them. Look further ahead, and donāt be afraid to broaden your horizons. Any suggestions that are good and suitable for the company will be considered. Now, Friendly is a strong competitor for our Joy Soon Loy, and we must give them a run for their money. Does everyone have confidence?"